YITH WooCommerce Name Your Price

YITH WooCommerce Name Your Price is a WooCommerce extension that allows customers to propose the price they wish to pay for a product, or choose from a range defined by the administrator. It's ideal for stores that manage donations, pay-what-you-want models, charity sales, or flexible pricing strategies. It requires WooCommerce as a base dependency and gives the operator full control over minimums, maximums, and suggested prices.

Introduction to YITH WooCommerce Name Your Price

YITH WooCommerce Name Your Price transforms the fixed price logic in WooCommerce into a two-way flow where the buyer actively participates in the negotiation, eliminating the friction of rigid catalogs that do not adapt to contexts of donation, free price or conditional discount.

From a technical standpoint, this module integrates directly into the product page and checkout flow without requiring complex template modifications. The custom price field is rendered on the front end, while in the back office, the administrator defines the operational limits: minimum acceptable price, suggested price, and, if desired, a maximum. This layer of control prevents the store from receiving orders at zero price or below the break-even point.

Imagine a store manager running a non-profit organization: log into the dashboard, activate the option on the selected products, set a minimum of €1 and a suggestion of €10, and in minutes the donation flow is up and running without touching a single line of code.

Product overview

This extension acts directly on the WooCommerce pricing layer, with an immediate impact on the shopping experience, cart stability, and order traceability—critical aspects for any store that wants to scale variable pricing models without losing order in its operation.

Before implementing this plugin, a store that wanted to offer flexible pricing was forced to create multiple product variations, manage ad hoc coupons, or resort to manual solutions that cluttered the back office with data that was difficult to audit. The process was slow, prone to errors, and generated inconsistencies in sales reports.

• Without the add-on: The administrator creates artificial price variations or uses coupons as a band-aid, which multiplies maintenance, distorts the catalog, and complicates the reading of real revenue metrics.
• With the active add-on: The custom price field appears on the product page; the customer enters their value, the system validates against the configured minimum, and the order is processed natively with that exact price.
• Observable result: The catalog remains clean, orders reflect the actual price paid, reports are reliable, and the administrator does not need manual intervention in each variable-price transaction.

Requirements and compatibility

Before deploying this tool in production, it is advisable to check that the environment has WooCommerce correctly configured as the main dependency, that the active theme does not aggressively overwrite the product page templates, and that the enabled payment methods support variable amounts without minimum amount restrictions from the payment gateway.

• Functional dependency on WooCommerce: without it, the module cannot register or process the price entered by the user in the purchase flow.
• Relevant compatibility in checkout areas, calculation of taxes applied to the dynamic price, discount coupons on the entered value, and payment gateways that support flexible amounts.
• It is recommended to validate the behavior in a staging environment when the store uses aggressive caching plugins, custom page builders on the product page, or complex tax rules by geographic zone.

Key benefits for your operation

• Elimination of the maintenance of artificial variants: Maintaining dozens of price variations to simulate flexibility is time-consuming and leads to catalog errors. This module centralizes all that logic into a single configurable field, reducing editorial work to minutes and restoring readability to the back office.
• Minimum threshold control without exposure to risk: One of the operator's biggest fears is receiving orders at zero price. The extension allows you to set a fixed minimum order value that the system validates before allowing items to be added to the cart, protecting your profit margin without the need for manual review.
• Differentiating shopping experience for donation or solidarity models: When customers perceive that they can choose how much to pay, their emotional commitment to the purchase increases. This tool enables this mechanism natively, without technical friction or redirects to external donation platforms.
• Real traceability in orders with variable pricing: Each order records the exact price entered by the customer, allowing for revenue auditing, calculation of voluntary payment averages, and suggested pricing decisions based on real store behavior data.
• Scalability without manual intervention: Once the pricing rules are configured for each product, the workflow operates autonomously. There are no manual approvals, no order-by-order adjustments. The operator defines the rules once, and the system applies them consistently to any transaction volume.
• Reducing friction in free pricing or pay-what-you-want campaigns: Launching a campaign like this without this plugin requires coordination between marketing, development, and operations. With the tool active, the marketing team can configure and publish the campaign independently from the admin panel.

Key features of YITH WooCommerce Name Your Price

• Editable price field on product page: Replace or complement the static price with an input field where the customer enters their offer. This doesn't disrupt the WooCommerce flow; the field is natively integrated, and the value is correctly transferred to the cart and checkout without any intermediate transformations.
• Minimum, suggested, and maximum price settings per product: The administrator can define the three thresholds independently for each item. The suggested price acts as a cognitive anchor for the buyer, while the minimum and maximum protect the transaction from out-of-range values.
• Real-time validation before adding to cart: If the customer enters a value lower than the configured minimum, the system displays a clear warning before proceeding. This prevents orders with incorrect prices that later require cancellation or manual adjustment, a common problem in workflows without early validation.
• WooCommerce tax system compatibility: The variable price entered by the customer is treated like any other price in WooCommerce for tax purposes. Taxes are calculated on the actual order value, ensuring accounting consistency without additional configuration.
• Option for total free price or defined range: The tool allows for two main operating modes. In free mode, the client can enter any value above the minimum. In range mode, the amount is limited between a minimum and a maximum, which is suitable for contexts where flexibility has clear commercial limits.
• Customizable labels and field texts: The text accompanying the price field is editable from the panel, allowing the message to be adapted to the context of each store — an NGO will use a different tone than a digital product store with a suggested price — without needing to modify code.

Who is this product for?

This plugin is especially useful for retailers operating in contexts where fixed pricing doesn't reflect the value perceived by the customer, or where the store's mission includes charitable, educational, or community components. It's also a good fit for businesses that want to experiment with dynamic pricing models without leaving WooCommerce.

• Administrators or technicians who need control over price thresholds and full traceability of what each customer paid, without relying on manual adjustments on a per-order basis.
• Teams that manage multiple projects or stores with different business models and need a flexible pricing solution that is consistent, auditable, and does not generate technical debt in the catalog.
• Marketing or product managers who design donation campaigns, free-price launches, or fair-price mechanics, and need to implement them without depending on the development team for each iteration.

Real-world use cases

• Educational content store with a pay-what-you-want model: A platform that sells courses in digital download format wants to experiment with open pricing to increase the conversion rate among undecided users. With this module, they configure a minimum price of €5 and a suggested price of €20; the checkout process records the price chosen by each buyer, and the team can analyze the average price chosen by the audience to adjust their strategy accordingly.
• NGO with a store selling solidarity products on WooCommerce: The organization needs donors to be able to choose how much to contribute when purchasing a symbolic item. Without this extension, they managed the flow outside of WooCommerce, losing accounting traceability. With the plugin active, each donation is recorded as an order with its actual amount, taxes are calculated correctly, and the back office reflects the total amount raised without manual intervention.
• Software or plugin store with flexible suggested pricing: An independent developer sells tools and wants to make them accessible to those with smaller budgets, while those who value quality work can pay more. They set a minimum operating price and a suggested price; the result is a larger user community and an average income above the minimum, thanks to the anchoring effect of the suggested price.
• Restaurant or local business with digital tips integrated into WooCommerce: The team wants to add a voluntary tip option to the checkout of their online store. With this module, they create a free-price ancillary product that the customer can add to their cart with any amount they wish; the process is seamless, accounting is automatic, and no external integration is required.

Frequently Asked Questions about YITH WooCommerce Name Your Price

Short description

A WooCommerce extension that allows buyers to propose or choose a price within a range controlled by the administrator. Ideal for donations, pay-what-you-want models, and flexible pricing campaigns with native traceability in the back office.